West One

West One Finance provides tailored financing solutions for heavy machinery and large vehicles, empowering clients to grow and transform their businesses. The brand identity was crafted to reflect this mission, using bold visuals and an industrial-inspired aesthetic to convey strength, reliability, and momentum. Earthy tones, tire tread motifs, and impactful graphics evoke the grit and drive behind every project. From logo to website, each touchpoint reinforces West One Finance’s commitment to powering progress one piece of equipment at a time.