Netflix Originals Global Campaign
The collaboration with Netflix was executed under Dynamite Design, a Global Product Creative Partner and an official Netflix Preferred Creative Agency (NPCA). The project involved producing compelling key art visuals and campaign assets across regional content for both Netflix Israel and Netflix Indonesia.
The campaign aimed to visually articulate the narratives of diverse Netflix Originals, tailoring aesthetics for local cultures while aligning with Netflix's global brand standards. For each title, the creative process began with a deep dive into the synopsis, thematic analysis, and stylistic development. This approach ensured that the final key visuals not only represented the shows and films accurately but also emotionally connected with their audiences.
Scope:
- Key Art Development
- Campaign Concept & Strategy
- Regionalization & Cultural Adaptation
- Digital Platform Mockups (TV & Mobile)
- Static and Responsive Visuals
- Netflix Interface Integration
Role:
- Design Lead for Netflix Global Campaigns (Under Dynamite Design – Netflix Preferred Creative Agency)
