Wells

Curtis Wells Real Estate’s brand system was designed to capture the rugged elegance of the Western lifestyle with a refined, strategic edge. Built around the promise of being straightforward, strategic, and results-driven, the identity balances grit with polish. The visual direction leans into earthy tones, minimal typography, and a logo suite that reflects confidence without being flashy. Photography plays a key role—highlighting open landscapes, natural textures, and the lifestyle that defines high-end Western living. This brand isn't just about real estate transactions; it's about creating a sense of place and belonging through a clear, purposeful visual voice.