Total Benefit Management

The brand identity for TBM, a leading payroll, PEO, and HR management company, was designed to reflect their commitment to providing high-level human connection, flexibility, and expertise. The visual design leverages a professional, modern aesthetic with a sophisticated color palette, clean lines, and consistent typography to convey trustworthiness and efficiency. The cohesive brand materials communicate TBM’s focus on cross-trained, highly qualified teams, and their tailored approach to solving complex HR challenges, all while exuding professionalism and accessibility.