NCIIL

For the National Center for Children’s Illustrated Literature (NCCIL) in Texas, the rebrand aimed to capture the magic of storytelling and the joy found in children’s art. The new identity introduces a fresh, whimsical visual system centered around playful circular forms and simple shapes that invite children to imagine, draw, and turn into their own illustrated characters. From a vibrant logo to an immersive website, every element was designed to spark creativity and reflect the wonder of illustrated literature. The result is a dynamic and enchanting brand that encourages kids to engage, explore, and create just like the books it celebrates.