General Waters

General Water Technologies’ refreshed identity simplifies their brand while honoring their legacy of reliability and precision. As a trusted partner to hospitals and labs, the new system introduces a clean, modern aesthetic without compromising technical credibility. Anchored by Osmosis Green and Polish Blue, the visual language combines streamlined logos, clear typography, and real-world imagery that reflects where the brand operates every day. The result is a cohesive, approachable look that reinforces their role as a responsive and consistent leader in water purification.